Creativity can be a driving force for business, for change and good in the world. Creativity has a role to play in our everyday lives be it as a start-up or a blogger, a mid size SME recovering from the COVID 19 pandemic or a full on multifunctional trying to reduce its carbon footprint.

Where does creativity come from? How do you nurture it? Can creativity help tackle some of the world’s complex challenges? How can we harness it for the benefit of humanity? These are some of the questions that we foresee getting answers to at the inaugural Creativity Matters Conference 2023.

It is generally accepted that creativity is usually in the sphere of brands, marketing, customer experience etc but it can also be in business strategy, operations management, community development, the government sector and a whole lot of other areas.


Creativity is the ability to transform vision into reality through inspiration and it is that transformative effect that changes lives, communities and the world for the better.

The theme for 2023 is The Essence of Humanity. Everyday, creation and creativity live in us, It is all round us, like love, beauty, fantasy, and imagination. Creativity, design and innovation have throughout the years helped solve some of the world’s problems. Be they commercial or humanitarian like public health pandemics, climate change, hunger etc.

The conference seeks to bring together like-minded people to share ideas, get inspired by what others have done, and how they have used creativity to solve challenges in their various areas of work and influence.

It seeks to bring together both the public and private sectors in coming up with solutions that not only elevate the creative industry, but also benefit communities and contribute towards the implementation of the national agenda


Date: 23 – 24 November 2023

Venue: The Urban Hotel Woodlands Lusaka


  • Using data to drive creativity.
  • Uplifting humanity with creativity.
  • Budgets vs Creativity
  • Creating an environment that allows creativity to flourish.
  • Telling stories through creativity.
  • Art, Music, Craft and Creativity.
  • The economics of Creativity.
  • Using creativity, design and innovation to address and tackle 21st century humanitarian challenges.
  • The future of Creativity.
  • Creativity and the Tourism sector.
  • Brands, products, services and Creativity.


  • To interrogate the role of creativity in problem solving and fostering the very existence of humanity.
  • To create a level of understanding between marketers and other business players on pushing boundaries in marketing and advertising.
  • To provide a creative space of learning, sharing and networking.
  • Creativity Matters: The Essence of Humanity
  • Creativity & Leadership in Uncertain Times
  • My Creative Journey
  • Lunch Break
  • Datativity: How is Data Related to Creativity
  • Embracing Creativity: Letting Creativity Flourish
  • Creativity Matters: Lead with Creativity
  • Creativity a Case for humanity


  • Creative Agencies
  • Captains of Industry
  • Entrepreneurs
  • Government Agencies
  • Legal Practitioners
  • Marketers
  • Media
  • Policy Makers
  • Students
  • SMEs


The space for individuals, small businesses, executives and entrepreneurs who want to:

  • Get stimulated in new ways of thinking in a creative space.
  • Get inspired by players in different industries using creativity as the key tool for everyday problem solving.
  • Interact with marketing practitioners who are the fore of influencing people’s perceptions on different brands.
  • Networking with different captains of industry and humanitarian organisations.


Dr. Alistair Mokoena

Dr. Alistair Mokoena is the Country Director for Google South Africa. His academic qualifications include Bcomm, LLB, Management Development Program (MDP), Executive Development Program (EDP), MBA and PhD in Business Administration. He is a qualified Chartered Marketer with 25 years corporate experience. Of these, 14 were spent in various marketing roles, 8 running advertising agencies, and 3 years at Google. He was previously a Brand Manager at Unilever, Senior Brand Manager at Tiger Brands, Marketing Manager SABMiller, Marketing Director at Mondelez and Absa bank respectively. 

In addition to marketing leadership roles, Dr Mokoena was previously Managing Director of FCB Advertising Agency and Group Chief Executive Officer of Ogilvy South Africa where he presided over Ogilvy’s record-setting award wins. He has received many industry awards over the years including the Global Brands’ Best Advertising and Marketing Leader in South Africa in 2019.

Dr Mokoena previously served on a number of Marketing and Advertising industry bodies in the following capacities: Deputy Chairman of the Association for Communication and Advertising (ACA), Chairman of the Integrated Advertising Bureau (IAB), member of the Advertising Regulatory Board’s (ARB) Final Appeal Committee, founding member of the Johannesburg Business School’s International Advisory Board, and member of the University of Johannesburg’s Institute for Intelligent Systems’ Advisory Board. He currently serves on the Advisory Board of the North West University Business School, and is a board member for the American Society of South Africa. 

Dr Mokoena is an Extraordinary Professor of Practice at the North-West University Business School, an external examiner for Botho University in Botswana, a postgraduate supervisor at Vega School and a Council member at the University of Johannesburg. He has published articles in academic journals, contributed book chapters, reviewed several books and delivered papers at international academic conferences.

He coaches young professionals, mentors Small Micro and Medium Enterprises and is a regular guest speaker at international business schools and at industry events. He is passionate about social justice and equal opportunity for all.

Nimon Muleya

Registrar and CEO Zambia Institute of Public Relations and Communication

Nimon is the Registrar and Chief Executive Officer for the Zambia Institute of Public Relations and Communication. Nimon is also a newspaper columnist (Zambia Daily Mail), he authors researched, objective expert comments and opinion on social and economic issues. In addition, he is the Head of communication and Public Relations for the New Apostolic Church in Zambia, Malawi and Zimbabwe.

Ruth Mooto

Entrepreneur, Designer and CEO - My Perfect Stitch

Ruth Mooto, a seasoned entrepreneur and founder of My Perfect Stitch Limited, a thriving textile and furniture manufacturing business. As the Chief Executive of a woman-led SME she has
successfully merged African heritage with contemporary fashion and interior design, creating a business that not only crafts exquisite African bags and bespoke furniture but also uplifts the lives of local artisans.

Sandi Chimpala

CEO at Techtrends

Sandi Chimpala is an accomplished tech marketer and influencer with a passion for writing about technology and ICT. As a prominent writer/blogger and CEO at Techtrends Zambia, Sandi has been sharing her expertise on the latest advancements in the tech industry for
over 10 years



An influential creative force who uses social media to ignite messages of change. Her passion for storytelling, humor and innovative approach to leveraging trends have made her a true trailblazer in the digital landscape. Professionally

Kapembwa Wanjelani

Creative Director & Designer

Kapembwa has a Bachelor’s Degree in Science Ecology from the University of Zambia, and continues to flourish in Communication, particularly Copywriting, Art Direction and Design.

He has worked in Behavioral Change Communications, as well as awareness and advertising campaigns for organizations such as the Ministry of Health, MTN, Zambian Breweries, Church Health Association of Zambia(CHAZ), Red Cross Society Zambia, PATH and many more.

Esnala Banda


Esnala is a feminist writer, blogger, dedicated media practitioner, photographer, and Ngoma Award-winning poet with. Esnala has written for several platforms including Amaka Studio, Nkwazi Magazine and more, with a large focus on women’s lifestyle and wellness. Expertise in content creation, media buying, social media management, and copywriting

Ruth Ronnie

Singer & Song Writer

Ruth Roonie is an award winning singer/songwriter, content creator, brand influencer and Meta Creators of Tomorrow brand ambassador

Akende Muyumbana

Media Agency Owner

A 24 year old media agency owner, author, and director. Graduated from university in 2021 with bachelors in Computer Science. Started out as a cartoon YouTube comedian in 2021, and then ascended into directing animated music videos for underground artists in Zambia. Directed first Zambian anime film in July 30th, entitled The Super. Other works: “We The Godless” : dark fantasy graphic novel.

Joey Mukando

Content Creator and Comedian


Tracy Gatawa


An enthusiastic social change champion with a diverse background; Tracy has contributed immensely to various community programs and built impactful social initiatives across Zimbabwe and Zambia. Her love for the creative industry and story-driven marketing strategies led her to become Co-Founder of Wiana Media.

Namukolo Mwangala


A Professional Conference Organiser with extensive experience working across African countries. She has served as a consultant for academic and professional associations, as well as Corporates and Government Agencies and a major contributor to events like Meetings Africa and Intra-Africa Trade Fair.

Benjamin Mwiya

JX Animation Studio

A one of the first’s animation studio that creatively breathes life into storytelling owned by Benjamin Mwiya. They fuse their artistic minds with cutting edge technology to deliver stunning pieces of content in the form of 2D and 3D animated videos while maintaining a rich authentic experience.

Faith Mwenya

Professional Journalist

A professional journalist, copy/script writer and marketing officer with experience working for SME Start up initiatives to Multi-National corporations. Loaded with experience in brand marketing initiatives, news gathering techniques and social media marketing to increase company profitability.

Mutale Chisha


A multi-talented professional with experience in social media management, business event planning with an adept specialty in sponsorship and exhibition management and delivering exceptional service with each task.


Jack Chikonde

CEO of Quantic Innovations

An event management and communications Systems Company that aims to deliver quality, phenomenal works that are tailored to clients’ needs. They also offer an array of amazing and affordable technology and exhibitions services for outdoor or indoor events.


Date: 24 November 2023

Time: 18:00 hrs

Theme: Black & Gold Masquerade

Venue: The Urban Hotel Woodlands Lusaka


  • Creativity recognition awards – Given out to Zambian individuals and organizations that have stood out and used creativity, innovation and design to address challenges in Zambia.


  • Launch of Creativity Matters Sponsorship: Competition awarded to primary students who use design, creativity to solve any challenge of their choice.


Sponsors are a critical part of the Creative Matters Conference. They play a crucial role in delivering an exceptional conference experience.

Promote your brand and products, raising your profile amongst our delegates. As a sponsor for Creativity Matters 2023, your brand will enjoy several benefits.

  • The inclusion of your brand’s logo on conference collateral, including flyers, banners and digital signage.
  • Promotion of your brand in communications leading up to, during, and following the event through media partners HOT FM, Diamond TV, as well as on social media.
  • A sponsor’s area to exhibit your products and promotional material, allowing your brand to attract and interface with conference attendees, generating customer leads. Inclusion of a branded charging station to further attract engagement.
  • Promotion of your brand on a standalone Creative Matters 2023 website profiling and highlighting your organisation, products and services.
  • Video interviews profiling your brand and digital vision, for use during conference and on social media.
  • Brand visibility to an audience beyond conference delegates through live streaming.
Network and Connect
Connect with the sharpest minds in Zambia and the region, who are tackling the challenges presented to business by the growth of digital. Create connections with speakers and delegates, laying the foundation for future opportunities and collaborations.
Collaborate with Us
Wiana Media will communicate your brand, its vision and messaging to continually promote sponsors as the event approaches. We invite you to collaborate with us in including other sponsor benefits to create a mutually beneficial arrangement.

Sponsor Packages

# of Packages: 1
Free Tickets: 10

Being the Diamond sponsor at the Conference is a great opportunity for a company to be our main event partner. With promotion before, during, and after the conference, the main sponsor will get their company in front of our attendees in a way that will leave a lasting memory. They will have exclusive rights to advertise on different channels where event promotions will take

Diamond Sponsor benefits

  • 4 X 4 – Fully Branded with the most Prime Real Estate
  • The sponsor will be recognized as the anchor sponsor
  • The Diamond sponsor logo will be included in all advert/promotion material for the conference
  • 10 delegates (includes lunch and tea cocktails coupons)
  • Corporate signage displayed prominently around strategic areas including stage
  • Corporate gifts/ informational material in gift bags
  • Option to speak at the conference opening ceremony
  • Opportunity to send one email blast to registered attendees prior to the event
  • Logo placement and brief company description on event website

# of Packages: 2
Free Tickets: 7

The Platinum Sponsors get an opportunity to get high visibility throughout the conference. They will have opportunities to get their brand on the different marketing collateral that will be distributed and used at the event.

Platinum Sponsor benefits

  •  7 delegates (includes lunch and tea cocktails coupons)
  • Company logo on all promotional material
  • Corporate signage displayed on some areas of the venue
  • 3 X 3 – Fully Branded with Prime Real Estate – 2nd best position
  • Corporate gifts/ Promotional Material in gift bags
  • Logo placement and brief company description on event website

# of Packages: 5
Free Tickets: 5

Gold Sponsorship includes an opportunity to connect with attendees as we strategically drive
traffic to your sponsor booth. Gold sponsors enjoy promotion throughout the event as well as on our social media and website.
Extra benefit for each sponsor comes from available ads in the conference program, promotional items in attendee bags, and banners at our satellite locations.

Gold Sponsor benefits

  • 5 delegates (includes lunch and tea cocktails coupons)
  • Company logo on some promotional material
  • Corporate signage on some event venue areas
  • 2 X 2 Fully Branded with Great Real Estate – 3rd best position
  • Corporate gifts/company profile in delegates gift pack
  • Acknowledgement in sessions as silver sponsor

# of Packages: 8
Free Tickets: 2

The Silver Sponsorship package is offered to organizations who want a high-impact way of
getting their brand and products to our attendees. CM23 attendees are the decision makers,
influencers and creators, and a Silver Sponsor package offers a great way to connect with each
one of them.
Benefits of this package will get your brand recognized on our website and social media, items
promoting your products directly to our attendees in every attendee bag, and much more.

Silver Sponsor benefits

  • 2 delegate (includes lunch and tea cocktails coupons)
  • Company logo on some promotional material
  • 2×2 standard exhibition booth unbranded
  • Acknowledgement in session

# of Packages: 10
Free Tickets: 2

The copper sponsors will get their names and logos on the shared sponsors ad totem at the
event venue , making them noticeable to the attendees. They will also get to be mentioned on
social media platforms.

Copper Sponsor benefits

  • 1 delegate (includes lunch and tea cocktails coupons)
  • Company logo on some promotional material
  • 2×2 standard exhibition booth unbranded
  • Acknowledgement in session



Contact us for more information

Contact us for more infomration


Wiana Media, Engineering House, 2374 Kelvin Siwale Road, Showgrounds, Lusaka